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07Jun
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2017:06:07 08:00:00 2017:06:08 08:00:00 Asia/Ho_Chi_Minh Training Course, The Marketing of Services and Social Psychology Please be noted that registration for this training course has been closed as we reached the maximum capacity of the classroom. We will keep you informed if any seats available in case of others' cancelation, by 4th June. Thank you very much for your interest in our training course. Date and time: from 8am -12pm, 07 08 June, 2017 Venue: Boardroom, level 5, British University Vietnam, 193B Ba Trieu, Hanoi. Fee: Complimentary to BBGV members, limited to 4 participants/company. 95$ to non-members.Target audience: Middle and supervisory managers who operate in a commercial, service, Not for Profit, social enterprise or public sector environment with responsibility and accountability for service design, delivery and quality. Aims and Objectives By the end of this course, participants will be able to: • Appreciate the key importance of service provision.• Learn how to understand what is important and why.• How to analyse service offerings using advanced innovative and creative marketing segmentation techniques.• Integrate a services plan into an overall marketing plan relevant to your organisation.• Benchmarking for services and markets. • Social Psychology and Consumers.• Innovation and Creativity – theory and practice. Themed Session Outlines and Content • Introduction to Services Marketing.• Benchmarking Techniques and Gap Analysis.• Marketing Segmentation Theory and Practice.• The Social Psychology of Consumers and Services.• Innovation and Creativity. • Case Studies and exemplars. Pre-registration is required by 05 June 2017. For more information, please download the course introduction and outline. Lecturer: Dr Declan Bannon is a Senior Lecturer at the British University of Vietnam, Academic Researcher, Consultant, Board Member, Executive Director, Chartered Marketer and Fellow of the Chartered Institute of Marketing. With over twenty-five years’ experience in Marketing Management and Higher Education, his specialities are Strategy Development and Marketing for multi-national and SME companies in the British Isles, Eastern Western Europe, Asia and Africa. Formerly he has worked in the International Pharmaceutical Industry and been Executive MBA Programme Leader and International Marketing Programme Leader at the University of West of Scotland. Declan holds degrees from the University of Ulster, an MBA from Edinburgh University and a PhD Doctorate in Marketing from the University of the West of Scotland. Previous board appointments include the Chartered Institute of Marketing (Scotland) and West Dunbartonshire Leisure Trust. As a researcher, he is widely published in national and international journals, books and business publications. Consultancy experience has covered a multitude of organisations, blue chip, SME’S and start-ups in industrial, service sector, public sector, retailing, voluntary and third sector. British University Vietnam, 193B Ba Trieu, Hanoi

Training Course, The Marketing of Services and Social Psychology

Time

Location

British University Vietnam, 193B Ba Trieu, Hanoi

Category

Hanoi Events

Event details

 

Please be noted that registration for this training course has been closed as we reached the maximum capacity of the classroom.
We will keep you informed if any seats available in case of others' cancelation, by 4th June.
Thank you very much for your interest in our training course.

 

Date and time: from 8am -12pm, 07 &08 June, 2017

Venue: Boardroom, level 5, British University Vietnam, 193B Ba Trieu, Hanoi.
Fee: Complimentary to BBGV members, limited to 4 participants/company.
95$ to non-members.
Target audience: Middle and supervisory managers who operate in a commercial, service, Not for Profit, social enterprise or public sector environment with responsibility and accountability for service design, delivery and quality.

Aims and Objectives


By the end of this course, participants will be able to:

• Appreciate the key importance of service provision.
• Learn how to understand what is important and why.
• How to analyse service offerings using advanced innovative and creative marketing segmentation techniques.
• Integrate a services plan into an overall marketing plan relevant to your organisation.
• Benchmarking for services and markets.
• Social Psychology and Consumers.
• Innovation and Creativity – theory and practice.

 

Themed Session Outlines and Content
• Introduction to Services Marketing.
• Benchmarking Techniques and Gap Analysis.
• Marketing Segmentation Theory and Practice.
• The Social Psychology of Consumers and Services.
• Innovation and Creativity.
• Case Studies and exemplars.

Pre-registration is required by 05 June 2017.
For more information, please download the course introduction and outline.

 

Lecturer:
Dr Declan Bannon is a Senior Lecturer at the British University of Vietnam, Academic Researcher, Consultant, Board Member, Executive Director, Chartered Marketer and Fellow of the Chartered Institute of Marketing.

With over twenty-five years’ experience in Marketing Management and Higher Education, his specialities are Strategy Development and Marketing for multi-national and SME companies in the British Isles, Eastern & Western Europe, Asia and Africa.

Formerly he has worked in the International Pharmaceutical Industry and been Executive MBA Programme Leader and International Marketing Programme Leader at the University of West of Scotland. Declan holds degrees from the University of Ulster, an MBA from Edinburgh University and a PhD Doctorate in Marketing from the University of the West of Scotland.

Previous board appointments include the Chartered Institute of Marketing (Scotland) and West Dunbartonshire Leisure Trust.

As a researcher, he is widely published in national and international journals, books and business publications.

Consultancy experience has covered a multitude of organisations, blue chip, SME’S and start-ups in industrial, service sector, public sector, retailing, voluntary and third sector.


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