On 29th of March, BBGV had the pleasure to once again welcome the MBA students from CASS to Vietnam for consultancy field trips, as a co-host annual activity since 2009.
CASS is located in the financial centre of London, educating MBA and Executive MBA students. Their two-year programme is ranked as one of the world’s best. CASS students are professionals and managers in their 30’s and represent the best institutions in the City of London and other European business capitals.
During their one-week stay in Vietnam, around 50 students are divided into groups and worked intensively on business development projects at Vietnamese companies. The projects are specialised in new marketing or cost cutting strategies, company restructuring, new distribution strategies or the possibility of entering new markets. The hosting companies benefited from working with experienced executives come from over 30 countries and different industries. For this year visit, they were Vietnam Airlines, Le Bros, Viglacera, Maritime Bank, Vietcombank, Canifa, IDC Group, Hanoia and PYS travel.
This program also gives the local senior management teams opportunities to utilise their skills and knowledge of international business to grow beyond the border of Vietnam.
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